“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
- Beth Comstock, Former CMO & Vice Chair, GE
Digital marketing is like working out—it's good for you.
(Unless you immediately eat ice cream after working out, then it starts to get iffy... okay, this analogy is already falling apart.)
The point is that digital marketing is good for you, your business, and/or your brand. However, similar to working out, many people don't utilize digital marketing enough, consistently, or correctly.
Let's change that.
(Bonus: You can eat ice cream after digital marketing without undoing your efforts... so can we all just agree that digital marketing is actually better than working out?)
At 22, I quit my “real” job and became a full-time freelancer. It was the start of an 8 year journey full of twists and turns, once-in-a-lifetime opportunities, and anxiety. While I wouldn’t trade the experience for anything, here are 7 things I wish I had known beforehand.
Today, we have access to a lot of data including likes, shares, impressions, opens, and much (much) more. From Facebook Insights to that spreadsheet your pre-roll vendor sends each month, it can sometimes feel like you’re drowning in numbers. Nope, there’s no denying it, we have a lot of data… but is it the right data?
Have questions? Need help? Want to work together? I'd love to hear from you. (Seriously, my non-marketing colleagues are tired of hearing me talk about this stuff.)
Drop me a line, and since I'm a compulsive email checker, I'm sure we'll be chatting in no time!