UTM parameters are a quick, easy, and free way to collect additional data about your marketing endeavors, but they're so long! Shorten your UTM parameters and make implementing them a more automated process with the little used "utm_id" parameter. Read more.
At 22, I quit my “real” job and became a full-time freelancer. It was the start of an 8 year journey full of twists and turns, once-in-a-lifetime opportunities, and anxiety. While I wouldn’t trade the experience for anything, here are 7 things I wish I had known beforehand. Read more.
Today, we have access to a lot of data including likes, shares, impressions, opens, and much (much) more. From Facebook Insights to that spreadsheet your pre-roll vendor sends each month, it can sometimes feel like you’re drowning in numbers. Nope, there’s no denying it, we have a lot of data… but is it the right data? Read more.